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Growing Your Business In Today’s Market Place Today’s consumer is more Issue 13-01 |
 Finding The Key To IncreasedSales & Profitability
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When reviewing businesses marketing strategies and their marketing assets for effectiveness there is one thing that we are consistently having to fix. It’s the key to either dropping the ball in all of your marketing efforts or massively increasing your leads and sales. What am I talking about?
How is it that consistently, city to city, niche to niche, you can take two alike businesses, one is massively successful and the other is just getting by? We see it all the time. It’s not businesses with the best products that succeed. It’s the businesses that do the best, most effective job of marketing that grow in leaps and bounds making 10 times, even 100 times more than other competing businesses.
There are 4 core building blocks to build your business. These are the keys to building any successful and profitable business.
Too often businesses and marketers only focus on ‘lead generation’ strategies and forget that there are very effective strategies to increase the number of leads that become customers. That’s what
Product Recommendation Of The Month When we analyze a clients marketing efforts and marketing assets we are finding one thing is consistently dropping the ball, one thing that is consistently hindering the number of leads you get from your marketing efforts. What one thing could have this big of an impact on all of your marketing efforts and the numerous different things you’re doing to increase your leads? Your website! Seriously! Let me prove it to you. For 20 years we’ve been training consumers to go to your website for more information. Not only that, on just about every marketing piece you create it has your website URL on it. Plus, everything you do online has a link to your website. With everything directing potential consumers to your website your website has become your most important marketing tool! And it’s here where you either pull them in and take them over the fence so they contact you, or where you lose them! For more information about “Marketing Driven Websites”, go to:
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