When Smart Phone Sales Took Off — A Cell Phone With Internet Access — This Is When Things Really Changed!
That’s right. With the explosion of the smart phone things really changed. This is where things really got interesting! Consumers now have the internet in the palm of their hands.
Check out how consumers are using their smart phone …
Look at that 71% group that uses their smart phone to follow up on the different advertisements they see. That’s huge!
In 2004 smart phone sales started taking off. Today over 80% of all cell phones sold is a smart phone. This gave the consumer 24/7 immediate access to all of the information available on the internet…
- You’re out and about and hungry … Google your favorite type of restaurant.
- Need haircut? Google for the closest hair salon to your current location.
- Sitting on the toilet looking at a classified newspaper and see an ad that interests you? Just Google the business for more information.
- Traveling through a new city and need to find a business, a hotel, gas, a clothing store to pickup a tie since you forgot one or anything else? Just Google what you need from your smart phone! You can even get corner by corner driving directions.
Why would anyone use the phonebook when they have immediate access to more information that’s easier to use at the palm of their hands with their smart phone?
And you and I both know, consumers carry their smart phone with them every where. It’s in their pocket or purse or right next to them at all times.
Consumers can now research and surf the internet 24/7 from anywhere, from any place. Do you realize the significance to this and the huge change in marketing approaches and strategies now available to you?
Smart phones, which consumers take with them everywhere, has made the internet for a consumer that much more important.
And here lies where the internet made it’s next big change… focusing on local consumers!
The Search Engines Have Made Major Strides and Changes To Address The Needs Of The Local Consumer!
In 2009 big Google even announced that most of their resources would be directed to helping local consumers find local businesses easier and faster. With these changes we saw big changes in search engine results when searching for a local business along with Google making some big changes with Google Places (now called Google Local+), a local business listing service.
Because of all of this, consumer usage of the internet has dramatically changed. Once again the way consumers make a buying decision has been changed thanks to the smart phone.
While this trend of doing an online search and review started many years ago with the onset of the internet, smart phones took it to a whole new level!
What can you do to position your company to take advantage of today’s consumer?
- Make sure your website is compelling and marketing driven so when consumers land on your website they’re compelled to take the next step in the buying process with your company.
- Make sure you can be found onlineboth from a category search (i.e., dentist Spokane) and from a direct search where they enter your company name, owners name or other contact information to find you.Just remember, when consumers are doing a category search, only 28% of them will ever go to the second page. They will generally find a company to do business with on the first page so you want to make sure that they find you on the 1st page.Also, so you know, this is a traffic generating strategy and should not be put at a higher priority of having a marketing driven website. While this traffic strategy (SEO: Search Engine Optimization) can drive a lot of traffic to your website, it’s then up to your website to convert them into leads/prospects! What good does it do to have a lot of traffic going to your website if your website is dropping the ball?
- You need to have a mobile phone compatible website.
- You should definitely pursue text message marketing and see if it makes sense for your business based upon the demographics of your clients.
- And still today the #1 unquestionably best lead generation, sales creating strategy is word of mouth referrals! You need to have multiple strategies in place to capitalize on and generate word of mouth advertising.
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