While marketing principles haven’t changed for over 100 years — consumers still buy benefits and it’s still emotionally based — what has changed is the “medium” used for putting marketing strategies in place.
The Fact Is, They’re Right!
For 27 years I’ve been working with offline businesses helping them to grow and prosper. Over the past 14 years I’ve spent a lot of time studying online tools and services to support my offline businesses.
One thing I have to say about online businesses is they far surpass offline businesses in their understanding and ability to build a list of names to continue marketing too.
