Once you get a potential client to click into your website, it’s up to your website to turn them from a visitor to a prospect. That’s how important your website is!

Most business owners tell us they’re disappointed with the leads they’re getting from their website, that they believe they should be getting more.

The fact is, they’re right, they should be getting a lot more!

If your website isn’t converting visitors into leads, maybe it’s time to update your website.
 

Most of the businesses we talk to who contact us for help are not happy with the results they’re getting from their website. Many were told by a website designer that having a website is critical to their financial future, that it would help them increase their leads and sales.

While we agree that your website is a very important tool in your portfolio of marketing pieces, the question is, “Why doesn’t it convert visitors to leads? Or get your phone to ring?”

We deal with this every day. The problem is, businesses hire website designers to create a marketing tool for them.

Yes, I said, “marketing tool”.

That’s because we’re into the next evolution of websites having gone from informational websites to now marketing driven websites.

The problem is, to create that marketing driven website it requires someone experienced in real offline marketing, copywriting, consumer buying patterns and who knows how to elicit the demographics of the businesses customers.

Website designers are trained to create beautiful looking websites, put together a navigation that’s easy for consumers to use, brand the colors and images with the business and put it all together.

The look of websites has greatly improved over the past few years! While the appearance is important, this is only where it begins.

When you’re working with On-Off 360 Marketing, we are the marketing side. We don’t just create beautiful looking websites, we create websites that create results.

Because we already address this issue on another page, we won’t address it here. (We cover this at Your Online Presence)

So let’s talk about the parts to creating website.
 

Creating A Result-Oriented Website For Your Business That Pulls In The Leads Like A Tornado! 

There are two core parts to creating a website today.

1) The Website Designers Piece. This includes …

The website layout

A navigation system that’s easy for website visitors to use

Graphics which include industry specific graphics

Branding the businesses colors, logo’s and motto into the website

Unquestionably, websites have become far more attractive and functional over the years. Graphics are far better looking and they have a more professional look to them.

The next piece, and the key to creating those results you know your website is capable of creating is…

2) The Marketing Elements. A key part to marketing is compelling a consumer to an action, whether it’s to raise their hand that they have an interest in what you’re marketing to them or to make the decision to purchase from you. Marketing is about increasing your revenues.

Today your website is the most important marketing tool you’ve got. 

Over the years we’ve pinpointed 9 key marketing elements that will increase the conversion rate of visitors to leads 2 times to 50 times what the business previously got prior to the placement of the 9 key marketing elements. It’s the difference between 2 leads from 100 visitors to pulling 20, 30, even 40 leads!

These marketing elements are simply critical to turning your website, which again, is your most important marketing piece, into a lead generating money making website!

However, to put these pieces in place it requires “marketers” and their marketing experience and education.

We realize how important your website is. I hope you do too! It’s the center of everything you do online… when people search for your business it’s your website they’re looking for so they can find the key information they’re wanting to know and most offline advertising should have your website URL on it.

The problem is website designers are not marketers. Yet, it’s website designers who are creating websites for businesses. Of course, when you consider there’s far more website designers than true marketers, it makes sense that most websites have been put together by website designers.

Now, we’d prefer to work with the website designer (if you have your own) upfront because we’re always making changes to their website. This saves the website designer from re-doing their work.
 

We Can Create A New Website For You, Turn Your Website Into A Marketing Driven Website And/Or Fix Your Current Website 

If you already have a website and website designer, we’ll gladly work with them to make the changes required on your website so you do create the results you want.

If you need a new website, our team can build you a website.

Or if you want our team to turn your current website into a marketing driven website, we can do that too. Of course we’ll be happy to work with your current website designer.

Let’s get your website where it needs to be so you’re generating the leads from the people who end up at your website. Contact us as let us help. Our contact information is at the top of the right sidebar.

The other thing to consider is the very fast growing mobile market. With this market you want to be sure you have a mobile phone compatible website.

On-Off 360 Marketing can build a properly designed mobile phone compatible website for you that will be branded to your business’s colors and logos. And, we’ll make sure it meets the strict requirements for mobile phones.

To learn how to increase the results of all of your marketing, to turn your website into a marketing driven website or to get a mobile phone compatible website put in place, contact us. Our contact information is at the top right side of the page.