Video is 262% More Effective Than The Written Word … It’ll Compel Consumers To An Action A Lot Faster!
Study after study shows video’s are far more effective at moving a consumer to a decision than the written word. Here are some statistics about video’s for sales and marketing:
- Video speeds up the decision to buy by 72% vs. print
- Video can increase your sales by 400%
- Video is 262% more effective than the written word
Let’s explore a few ways your business could use video to increase your leads and sales…
Before & After Video’s:
This is where consumers watch a strategically designed video showing before and after images. Before and after video’s are extremely effective. Here are some examples of how a few different types of businesses could use this very effective type of video…
Tattooists
– Tattoo Cover Ups
– Tattoo Removal/Laser Removal
– New Tattoos
Landscape Gardeners
– Garden Transformations
– Garden Maintenance
Dentists
– Veneers/Cosmetic Dentistry
– Teeth Whitening
Kitchen Designers/Fitters
– Kitchen Transformations
Beauty & Hair Salons
– Nails, Spray Tans, Make-Up
– Hairstyle Transformations, Hair Coloring, Wedding Hair
Builders/Contractors
– Loft Conversions, Extensions, Garage Conversions
– Any Type of Home Transformation
Car Detailing
– Decals, Paint Jobs
– Scratch Removal, Bodywork Repair
Personal Trainers
– Body Transformations
Whiteboard Video’s:
Whiteboard video’s are an entertaining yet effective way of getting your message viewed. Here’s an example of a whiteboard video for a mechanic. (We have pre-made whiteboard video’s for HVAC, locksmith, mechanics, roofers and 3 for plumbers. They can be purchased at 50% off the regular price.)
This pre-made whiteboard video for mechanics also has a customized beginning and ending that provides consumers with your contact information. This is an optional enhancement to the whiteboard video. At just an additional $40 for the two to create a custom video for you, this is what most businesses request.
To view the pre-made whiteboard video’s and order them — or to order a custom made one — go to the Whiteboard Video’s Page.
Home Page Introductory Video’s:
There are numerous ways to create a home page introductory video. The whiteboard video’s above are one way. Following is another style of video:
We have pre-made video’s like the one directly above for Credit Repair (shown above), Debt Counseling, Financial Planner, Mortgage Broker, Auto Insurance, Commercial Broker, Home Insurance, Insurance Agent and Life Insurance. They are discounted by 50% for a limited time.
Testimonial Video’s:
There’s nothing more effective than consumers hearing what clients of yours have to say about their experience from doing business with you. This is why testimonial video’s are so powerful. There are numerous ways to do a testimonial video.
Product Demonstrations:
This is where you show consumers your product. If it’s a product you can demo like a tool or a car, you demo it. Here’s a few examples …
A Bed and Breakfast could show their amenities, activities in the area, images of the rooms and of the bed & breakfast. With our “images come alive” video’s this really showcases the experience to the consumer.
An auto repair business could show their bays, show some of the tools they use to do their job, show their very comfortable waiting rooms, show different advantages they offer.
Travel agencies are now using videos to showcase vacation destinations for packages they are promoting.
A roofer could show samples of different kinds of roofs, or show a step by step process of adding a new roof to a home while showing the viewer why they’re different from other roofing companies.
An auto insurance agency could show wrecked cars, stolen cars, cars with things stolen out of them with “Covered” boldly written across each image
Sales Video’s:
A sales video addresses the specific benefits a consumer gains by owning a specific product. For example a Non-profit organizations could use video to emotionally motivate their potential donors; a car dealership might show a video of the car being driven out on a winding, curvy road with the narrator talking about how great the car handles, or how comfortable the ride is. There are many ways a business would benefit from a “sales” video.
This is just a small list of different types of video’s that can help you increase your leads and sales. Just remember, video is extremely compelling when done right.
To discuss how your business could use video to enhance its image or to increase leads and sales, contact us today:
Call us at 509-926-5529 Ext 202
