Most Businesses Believe Their Website Should Be Able To Generate Far More Leads Than They’re Currently Receiving Each Month.
The Fact Is, They’re Right!
When it comes to your website, we look at the traffic going to your website and then we look at how many leads you generate. This is called your “conversion rate”.
For example, if you have 100 visitors to your website and only get 1 lead, your conversion rate is 1%.
Tracking the behaviors of website visitors and then testing different strategies shows us very clearly why a consumer will leave a website about as quickly as they entered it or will contact that business which generates a lead.
By putting the key elements into place, we are seeing conversion rates as high as 40%!
What you need to realize is people don’t just show up at your website just like people don’t just pick up the yellow pages and read it. People show up at your website because they have an interest in what you sell and have an interest in doing business with a business like yours!
The good news is, because of this, it makes tracking and analyzing a businesses website results a whole lot easier.
So when we look at your online presence we realize there’s a proper order in which to do things if you want to create the greatest results possible from your online presence. That way, as you put each element in place, each piece builds off the previous pieces.
This is important because creating a proper “online presence” affects your business in numerous ways…
It makes sure you’re found online by people looking for a business like yours to do business with
It makes it easier for people to do business with you
It compels website visitors to contact you … it creates prospects! (There’s a number of pieces combined together to create this result)
It provides potential customers with key information in a strategic way that moves them through the sales process
It lends creditability to your business
It helps turn prospects into customers
It can play a key role in turning customers into repeat customers who continue buying from you!
The end results is more leads and sales! After all, isn’t that only real reason you’d spend the money on any of this?
When we take a step back and look at “the order of things”, we realize the first priority, before spending the money to drive consumers to your website (which is what everyone else is trying to convince you that you need), is to make sure your supporting pieces are doing their job starting with your website. That’s because, as we keep trying to emphasize, your website is your #1 supporting marketing piece and the center to your total online presence …
Studying consumer buying patterns we know that most consumers will review your website as a key factor when deciding whether to contact you or not.
We also know your website plays a huge role on how many of the consumers that visit your website will actually contact you.
Finally, we’ve pin-pointed 9 key parts of your website that can either convert visitors to leads extremely effectively or will cause them to close out of your website and look for another company like yours.
The problem is, the high majority of businesses hire website designers to put together this very important marketing tool. What you need to realize is website designers have not been educated in the highly skilled ways of marketing and what needs to be put in place to compel consumers to contact you. What they do and do well is create very attractive, professional looking websites, which is one of the key 9 elements.
Yet, without the marketing elements in place and having a properly designed marketing driven website, consumers aren’t being compelled to want to contact you which is costing local businesses a lot of money in lost leads and sales!
And that’s why, when working with a business on their marketing or online presence, we put the 9 key marketing pieces in place first … so the money you spend on marketing and driving consumers to your website provides you with the maximum results and return on your dollar! We want to massively increase your conversion rate.
Once The Pieces Are In Place, You’ll Be Excited About Marketing Again! That’s Because…
Better Than 10 Leads Is 20+ Leads!
For more information about marketing driven websites and how you can have your website turned into a marketing driven website, go to www.TheMarketingDrivenWebsite.com.
